Master Lawyer Alexis FIERENS

Alexis Fierens has around 20 years of experience as an intellectual property and commercial law attorney. He assists Belgian SMEs and multinationals across various sectors, with a particular focus on consumer goods, food and retail, technology, media, sports and entertainment, and life sciences.Alexis handles advisory, contract drafting, and litigation activities in all major areas of intellectual property law (including trademarks, copyrights, designs, trade secrets, and patents) as well as advertising, unfair commercial practices, distribution, IT law, sustainability, and ESG.He advises clients on the establishment, protection, strategy, exploitation, and enforcement of intellectual property portfolios and represents clients in pre-litigation disputes and proceedings before Belgian courts. As a member of the Brussels European Center of Excellence, Alexis stays up to date on new EU regulations, directives, and other legislative initiatives within his areas of expertise and is well-versed in cross-border IP infringement disputes and other IP-related litigation across the EU.Pragmatic and realistic in litigation, always acting in the best interest of the client and striving for settlement whenever possible, Alexis is recognized by clients and peers as a "savvy, skilled, and diligent IP litigator" with "excellent advocacy skills" who "always goes the extra mile."Alexis is widely recognized as a leading individual, and he and his team are ranked in all major legal directories, where he is described as "standing out from the crowd due to his sharp business acumen and excellent communication skills."He regularly publishes legal articles and blogs, speaks at national and international seminars on various aspects of intellectual property rights, and is a member of several local and international industry associations, including BMM, ECTA, INTA, and ABA/BVA.